POSSIBLE RISKS IN AGRITOURISM AND WAYS TO OVERCOME THEM (BASED ON THE EXAMPLE OF THE GURIA REGION)

Agritourism activities are sometimes associated with certain risks, protection against which can be seen as one of the important factors contributing to development agritourism. The purpose article is analyze risks in agritourism on example Guria, regions Georgia, and outline ways overcome them. document outlines overcrowding tourist destinations, climate change, seasonality tourism, spread various pests/diseases agricultural plants animals, food safety, environmental air pollution, improper waste management, financial support for agritourism, etc. Their solution often requires both individual joint coordinated efforts farmers, local governments visitors themselves, resulting opportunity offer tourists a variety safe tourism products form recreation, interesting attractions, better understanding life, will make their stay more enjoyable, useful interesting. main results based data our research, was conducted by direct survey (questionnaire) Georgia - Guria. study determined that there 566 farms all three municipalities Guria region (281 Ozurgeti municipality, 110 Chokhatauri Lanchkhut municipality 175), 400 farmers took part study, 80 whom engaged (41 16 Chokhataur 23 Lanchkhut). topic analyzes peculiarities existing risk management offers recommendations measures implemented region.